Hi, I’m Jack and I’m obsessed with fishing. I make durable fishing lures at affordable prices. I also make bonus fishing hooks by hand for sales over $40. I created a t-shirt and hat collection to keep you looking fresh and feeling comfortable while you’re fishing or just hanging out.

Five percent of my profits go to St. Jude Children’s Research Hospital because any kid with cancer should be able to get free treatment.

All of my products will be widely available in the spring of 2025.

Whether you’re casting your first line this spring or returning to that perfect spot every season, I’m here to offer the best products the fish just can’t resist.